Mobility provider Alphabet has announced that the 28th Lease Car of the Year awards, a high-profile event in the leasing industry, will henceforth be known as the Alphabet Mobility Awards. The event will take place on 23 April in Nekkerhallen, Mechelen. In view of users’ evolving mobility needs and the broader portfolio of mobility solutions offered by Alphabet, the company felt that the time had come to adapt the awards concept. Besides an award for lease cars, which includes plug-in hybrid and electric vehicles, categories have now been added for electric bikes and speed pedelecs. During the event, three start-ups that take an innovative approach to mobility will also present their business case. They are all shortlisted for the Prize for Innovation.

Evolving mobility needs

The name change is in line with Alphabet’s vision on mobility, which centres on users’ needs. As such, Alphabet supplies the right solution, which benefits the user and the employer and is in line with these needs. This may include a lease car with optimum emission levels, a lease bike, or a multimodal solution. The latter is based on a mobility card combining various mobility solutions that are tailored to the user’s needs, to get him or her from point A to point B in the most efficient way possible.

“At Alphabet, we start by looking at the user’s mobility requirements, tailoring our offer accordingly. We provide solutions for mobility requirements, from 1 minute to 5 years. Our offer includes the traditional lease car and lease bicycles as well as solutions for corporate shared mobility, such as AlphaCity, and multimodal solutions, such as AlphaFlex, that offer an answer to our customers’ demand for a mobility budget”, says Erik Swerts, Managing Director Alphabet Belgium.