Innovative Business Solutions contribute to Alphabet’s success
MUNICH 02/04/2014 - Alphabet International, one of Europe’s leading providers of Business Mobility has announced excellent results for 2013. The company achieved an annual growth rate of 8%, up from 6% in 2012. Simultaneously, Alphabet’s car portfolio also expanded. After handing over its milestone 500,000th car in February 2013, the company finished the year with a new portfolio tally of almost 536,000 financed vehicles of all makes under management. Overall this meant exceeding market growth rate of 1-2%, with especially strong developments in larger EU markets such as the UK, Germany and France. So, despite some adverse economic conditions, 2013 was a very positive year.
Alphabet acknowledges the implementation of its innovative eMobility solution AlphaElectric as a contributory factor to its successful performance during 2013. AlphaElectric’s holistic approach and its easy implementation has proved instantly popular with fleet decision-makers and drivers, resulting in a strong uptake of the solution since its launch. AlphaElectric has been rolled out in 8 European markets with three more to follow in 2014.
Alphabet’s competence and cutting-edge approach have been recognised with a number of awards over the past 12 months including Best in Business Mobility from “Financial Director Europe” magazine for AlphaCity, Alphabet’s Corporate CarSharing solution, and a 2nd prize for innovation for AlphaElectric at the latest “Fleet Europe Awards”. AlphaCity was also honoured for being one of the “100 Best Ideas” in 2013 by leading Spanish business periodical “Actualidad Económica”.
For 2014, Alphabet is on track for further growth. This year, the company will continue to strengthen its existing markets, with the focus on expanded distribution of its Business Mobility product portfolio and the ongoing development of the vehicle remarketing segment.
About Alphabet
Alphabet is a leading provider of Business Mobility in Europe. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has gathered extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet has more than 536,000 cars of all makes under management and is ranked fourth in the market. Applying its expertise and technology, Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies comprehensive eMobility, while AlphaCity is a cost-effective Corporate CarSharing option. Alphabet has its headquarters in Munich, Germany and is represented in 19 countries. For more information, please visit www.alphabet.com.