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Markus Deusing – Chief Executive Officer

"The industry is currently in a major change process – and change is an essential part of Alphabet's DNA. With a strong team and a clear strategy, we help our customers building a better future of mobility."

Markus Deusing took over the position of Chief Executive Officer at Alphabet International in January 2022.  He started his career at BMW Group in 2005 and has held various management functions in Germany since then. In his previous role as CCO, he has significantly driven forward sustainability and digitisation within the company and, in the last two years, successfully navigated the sales organisation through a highly volatile period. Moreover, in this role, Markus has been responsible for the strategic coordination and development of all Alphabet markets. He has gained extensive experience in sales development, as well as in innovation, mobility and product management. His performance track record also comprises marketing and communication management functions in various business areas.

Juan Ridao Alonso - Chief Financial Officer

“Alphabet is an innovative and experienced mobility partner for organisations worldwide and will continue to lead the way for international Business Mobility. In my role, I will support the further progress of our business vision and build upon our solid foundations to achieve our goal of being the leading Business Mobility provider.”

Juan Ridao Alonso is Chief Financial Officer at Alphabet International since January 2020. He started his career at the BMW Group in 2001 in the Financial Services division and gained vast experience in different fields, such as controlling, accounting, risk management and credit. Juan has held a variety of executive financial positions in the UK, Mexico and Spain. In his last role, he was responsible as Head of Credit Management at Alphabet International.

Susanne Loser - Head of International Sales

“Our clients’ requirements drive how we do business. We get things moving every day – through our holistic consulting, flexible service and individualised support.”

Susanne Loser is Head of International Sales since August 2020. She started her career at the BMW Bank in 2014 as Head of Sourcing Alphabet Germany. She has dedicated her entire career to the mobility and leasing business: Before joining Alphabet, Susanne held various positions at Mobility Concept GmbH and Sixt Leasing AG where she, among others, successfully led the Sourcing and Customer Care division. A true mobility person who knows and understands client needs, as well as all aspects of the fleet industry

René Lorr – Head of International Operations

“At Alphabet we develop and deliver tailor-made and innovative Business Mobility solutions for our clients’ needs.”

René Lorr is Head of International Operations since November 2015. Being with the BMW Group since 2001, he started in the finance area. He gathered vast experience in several operational and strategic functions. Moreover, René spent 3 years in the US for the NSC and SF entity. Later on in BMW Group Corporate Strategy, he was involved in different merger and acquisition projects, among others, also in the acquisition of ING Car Lease. His last role was Head of Target, Process and Project Management for HR Corporate.