Christmas Greeting

Still driving a petrol-fuelled car, but seriously wondering if an electric or plug-in hybrid one might be the smarter choice? The online eMobility advice tool knows the answer. Developed by an expert team here at Alphabet, the tool helps drivers worldwide to easily answer the question: Which type of vehicle – combustion, electric or plug-in hybrid – best suits your daily commute or daily car use?

Recently we heard Carsten Kwirandt’s perspective on Alphabet’s new marketing campaign. Today, I’m following up on the topic by speaking with Uwe Hildinger. As Chief Sales Officer, he sees the new campaign from the client perspective as well as that of Alphabet headquarters. Moreover, his years of experience at Alphabet Germany give him first-hand insights into local markets and their requirements. His biggest asset in a nutshell: he knows our clients and what it means to operate globally and locally. Let’s hear his perspective on the campaign and how it addresses companies’ mobility needs.

Urban areas worldwide are feeling the squeeze as more and more people flock to everywhere from London to Shenzhen. In addition to affordable housing (don’t get me started…) transportation is a growing concern. Even cities with reliable public transport systems are struggling to accommodate the growing demand for a ride: existing infrastructure takes time, effort and money to enhance. It’s time to think outside the traditional lane or tunnel.

After perusing some of the latest survey, studies and reports a few weeks back, I realised I’d found proof of what I’d observed for a while now: core business and services are more important than ever in fleet management. They are really back in town. Why? Two words: connectivity and digitalisation.