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25 Years of Alphabet - Header Image



25 years of succeeding together. 

2022 marks 25 years of Alphabet people around the world creating mobility solutions that make a difference. Founded in 1997 in the UK, as a division of the BMW Group, it was the start of a successful global organisation which now manages a portfolio of around 700,000 commercial vehicles of all makes in 31 countries. Our people proudly maintain the values of future orientation and responsible action to solve challenges – ideals that remain the foundation of Alphabet economic success.


A lot has happened.

As part of our trip down memory lane, it allows us to reflect on some key milestones, as well as look ahead at the exciting things to come.

Alphabet has been electrifying fleets since 2013. We support customers with our Sustainable Consulting Services expertise on CO2 targets and CO2 neutrality. And with our comprehensive solution portfolio of innovative, digital mobility options such as AlphaGuide, we are driving the sustainable orientation of future mobility. 


Helping Alphabet customers and people excel.

2021, we marked another important milestone with new brand image and brand focus. This reflects our increased commitment to sustainability and customer centricity and to simplifying customers’ lives with innovative, flexible solutions. 

Alphabet has also built a work environment that is family-friendly, supportive for all genders, and embraces an all-inclusive culture respecting race, creed and ethnic origin. We’re not trusted because we’ve existed for over 25 years. We’ve existed because we’re trustworthy. That’s why our customers choose Alphabet.

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“With Alphabet as a reliable and innovative partner, companies drive on their ‘Road to Sustainability‘ towards a future-oriented and sustainable mobility.”

Markus Deusing
Chief Executive Officer at Alphabet International